Well, you know how some (me!) natural perfumers love to grow and tincture/infuse/extract the scent from plants in our gardens.  I can't grow lilac here in Miami, but this new plant looks to be a winner for those in more northern climates. 

Syringa Bloomerang!   What a name 😉

NPers tincture lilac blooms, but have to devote several years to getting a well-scented alcohol, because of the short blooming season.  Several changes of blooms are needed to reach that well-scented goal, and perhaps Bloomerang can solve that.